Two things that will reduce LC lender's demand, while simultaneously increase borrower's demand:
1. lower the interest rates
2. shift the origination fees from borrowers to lenders
Borrowers will flock to the site,
lenders will complain, but equilibrium is in sight.

In theory, equilibrium means more originations, which translates to more revenues to LC.
The current LC
demand imbalance is a reflection of its
reward imbalance. Lenders are rewarded at a much higher rate than borrowers. Lenders can get 6% - 16% more than money-market rates, while borrowers only get 3% - 8% lower than their credit card rates.