Here's a view of fractional listings over time. Until these past couple of days September was very low. I'm guessing the spike is due to a large direct mail drop and the listing volume will trail off somewhat until the next one.
We may only see this bonus feeding time on these spikes (maybe it helps them operationally to get a jumpstart on the verification process as they are going from 1MM/day closed to 2MM/day closed). I don't think these bonus feeding times help the retail investor, and I doubt there's a large effect on conversion rates.
Year Month Days Listings Listings Per Day Listings M-F Listings Weekend
2013 1 31 1,893 61 72 29
2013 2 28 1,789 63 78 30
2013 3 31 2,564 82 100 45
2013 4 30 2,045 68 78 41
2013 5 31 2,117 68 72 57
2013 6 30 1,964 65 72 52
2013 7 31 2,185 70 76 54
2013 8 31 1,898 61 66 49
2013 9 17 1,124 66 78 38